Parents looking for a snack for their children This strategy makes a Cheetos target market out of even those people who are not pre-disposed to buying them. This makes Cheetos an impulse purchase and so to reach this type of customer, stores often place bags of Cheetos near the register where people can easily grab them on their way out. Or if they don’t mind a sweet snack they may go for a chocolate bar, a cupcake, or even something they could buy in a convenience store like ice cream or frozen yogurt. And so they are just as likely to grab a bag of potato chips or popcorn instead. Unlike people in the previous segment, those in this segment are not necessarily looking for Cheetos. Cheetos are easy to eat on the go and can be found in most convenience stores. When people are looking for a quick snack, they often turn to a bag of Cheetos as a convenient and tasty option. If you love Cheetos, then you are part of this segment and there is nothing wrong with that! After all, Cheetos are delicious and offer a lot of value for the price. They are also the most loyal to the brand, rarely straying to try other brands. People in this segment tend to be heavy consumers of Cheetos, buying them regularly and often in large quantities. For many people, Cheetos is their go-to snack when they want something tasty but not too filling (though that depends on how much they eat!). People who love Cheetosīy far the biggest segment of the Cheetos target market includes people who just plain love Cheetos! They are attracted to the taste, the crunch and the convenience of this snack. Let’s look closely at each of these market segments for Cheetos. People who use Cheetos as an ingredient in a recipe.People going on a picnic or a trek or hike.Parents looking for a snack for their children.To best understand the Cheetos target market, we need to understand the motivation that people have to grab a bag of Cheetos rather than another snack like Pringles or Doritos or a package of Lays potato chips.īy understanding this consumer motivation, we can divide the Cheetos target market into the following segments:
0 kommentar(er)
